Comments on: Do Television Ads Sell Art?

By: Daniel

Daniel — Tue, 17 Nov 2009 23:15:19 +0000

Hey Christine. Your comment got flagged as spam So, I just noticed it and approved it. Sorry about that – not sure why – maybe because you had $$ in there. Who knows how these software algorithms figure this out! Anyway you should be good for any future comments now.

Thanks for the feedback – great thoughts.

By: Daniel

Daniel — Tue, 17 Nov 2009 19:23:53 +0000

Thanks everyone for the comments and the permission slip to watch more television! I actually love good movies but I do find TV programming a bit strange. I remember when I was a kid (quite a while ago) that TV was more like watching movies, but these days I feel like I am being marketed to all the time, even during the programming. Maybe that's why they call it "programming" – never thought of that!

Anyway, don't get scared off – I'm no conspiracy theorist And I do love cinema and watch a lot of DVDs too.

I figure that artist (the one with the TV add) was probably exasperated with his regular marketing and trying something new. I'll keep an eye out though and call him if I ever see the ad again.

Thanks again for the thoughts and feedback.

By: Tanya Mikaela

Tanya Mikaela — Tue, 17 Nov 2009 11:25:58 +0000

Ahhhh…Daniel, you have slipped!! Wasn't one of the "18 rules" no television?? I am glad to know that you are human as well! I am also in the LA area and do confess to occasional TV watching (uh…for creative research fo course!) and have never seen an artist ad. Thinking about this, I am not sure I would take the artist very seriously. It sounds cheesy, like those guys that want to sell you their "easy painting technique kits" that anyone can master with 3 simple colors and the special blending brush (who, of course, are probably laughing all the way to the bank so who am I to comment?!). Well, you can't say the TV ad artist is sitting at home waiting for someone to knock on his studio door, so good luck to him!

By: Miriam

Miriam — Tue, 17 Nov 2009 11:10:58 +0000

I've never seen artists advertising on TV. But I like the fact that someone is trying it. It's good to test thing and measure results rather than assuming something does or doesn't work. This guy might me on to something. Let us know if you see his name or website address again – we are officially giving you permission to watch the tube for marketing research

Thanks for the thought-provoking question.

Miriam

By: Deacon

Deacon — Tue, 17 Nov 2009 10:11:52 +0000

Everything in moderation, including moderation itself, right?

I imagine that even though this isn't the traditional medium used to advertise art, good marketing is good marketing. If the commercial was good at selling the art, it will probably work.

By: Christine

Christine — Tue, 17 Nov 2009 08:31:52 +0000

My guess is that it would depend on a few things.

1. The demographic of people who are watching the show.

Some shows attract people who do not have extra money to spend or who do not have an appreciation for art. My guess is that a fine arts commercial during Jerry Springer may not attract many customers. Where a fine art commercial during Boston Legal which had one of the highest-wage earning demographics of many TV shows could attract fine art buyers.

which brings me to my next one.

2. What type of art are you selling?

Now, that Jerry Springer TV ad may sell lots of art if that art is on products that are $3.95 each, raunchy, and on T-shirts or something of that nature.

So, it seems like it could be effective if the right research and preparation was done. Like all marketing – research your market, target it. Got raunchy/beautiful/abstract art? Wonderful! SOMEONE will love it!

I remember there used to be TV commercials for "starving artist" art auctions. Where you could buy original oil paintings for $29.95 each! Icky commercials. I visualize the "Wealthy artist auction" commercials. Where the paintings are on sale this weekend for only $38,000.00!"

May you experience many money miracles today!

Christine Marsh
http://www.christinemarsh.com