Comments on: Selling Original Art Is An Event! http://artmarketingsecrets.com/2010/01/selling-original-art-is-an-event.html Art Marketing Secrets To Turn Your Artist Website into a 21st Century Art Marketing Machine Wed, 16 May 2012 00:01:23 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: PRINCEFREAKASSO http://artmarketingsecrets.com/2010/01/selling-original-art-is-an-event.html/comment-page-1#comment-616 PRINCEFREAKASSO Thu, 07 Jan 2010 05:02:29 +0000 http://artmarketingsecrets.com/?p=1510#comment-616 Very true and to the point.Art goe's hand in glove with the event. Regards, PRINCE Very true and to the point.Art goe's hand in glove with the event.

Regards,

PRINCE

]]> By: Tim http://artmarketingsecrets.com/2010/01/selling-original-art-is-an-event.html/comment-page-1#comment-610 Tim Wed, 06 Jan 2010 13:57:50 +0000 http://artmarketingsecrets.com/?p=1510#comment-610 Daniel, Nice article. For years I have been harping on my art friends that marketing their art should be "event based". In fact event to event. That is when you are in the midst of an event the ground work should be being laid and hints being dropped about the next event. Beginning in 2008 I revamped my whole commission process and made the creation of the portrait itself more of an event. Am memory that the family ties back to the image. There are a few ways to do this but I make the capture session for photo-reference very special(and in person which does add to the price), we do an unveiling for each family complete with vids made from the photo-reference session, video of the paintng in process, usually a pianist or a quartet to play for us, a dinner catered for the family and up to 10 people, small books as gifts for the fam, it goes on. It is very exclusive and really not all that expensive to do. We even do a formal presentation of the Certificate of authenticity. As I am a low volume commission guy this business model works for me. If I did three or four a week I would have to hire an event planner to keep all of the details. As it is though it works well. I am finding that having the whole event put together as an process that I can segue my sells process right in with it. Usually at the unveiling I get another commission from one of the "friends" that attend as well as the opportunity to sell giclee prints of the original to the family that comes. Daniel,

Nice article. For years I have been harping on my art friends that marketing their art should be "event based". In fact event to event. That is when you are in the midst of an event the ground work should be being laid and hints being dropped about the next event.

Beginning in 2008 I revamped my whole commission process and made the creation of the portrait itself more of an event. Am memory that the family ties back to the image. There are a few ways to do this but I make the capture session for photo-reference very special(and in person which does add to the price), we do an unveiling for each family complete with vids made from the photo-reference session, video of the paintng in process, usually a pianist or a quartet to play for us, a dinner catered for the family and up to 10 people, small books as gifts for the fam, it goes on.

It is very exclusive and really not all that expensive to do. We even do a formal presentation of the Certificate of authenticity. As I am a low volume commission guy this business model works for me. If I did three or four a week I would have to hire an event planner to keep all of the details. As it is though it works well.

I am finding that having the whole event put together as an process that I can segue my sells process right in with it. Usually at the unveiling I get another commission from one of the "friends" that attend as well as the opportunity to sell giclee prints of the original to the family that comes.

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