Herbert Art Gallery, Coventry
For many artists, the primary purpose of their website is to attract the attention of art galleries and dealers. A well designed website showcasing quality art will get the attention of arts professionals when they see it. But how do they find you in the first place?
Over the next few days we’ll give you some great basic techniques that work!
Technique #1 – Send Letters
It sounds so obvious but many artists forget that galleries are accustomed to invitations and query letters by mail. In the past, we all sent packages of slides, bios, prints, press clippings, etc to galleries. Your website considerably simplifies the process: Simply send a letter of introduction to the gallery including an invitation to view your work on your website. You website becomes your convenient, always-available-to-anybody portfolio. Be sure to always include your site address (URL) and email address in the invitation.
Note: Before approaching galleries, be sure to do a little up-front research. Firstly, you should check that they sell the style of work that you create. Secondly, try to find out if the gallery is looking for new work – that will save you the bother of sending information when it will bring no results.
Tune in again soon for more …..
Technorati Tags: art marketing, art resources, art sales, artist web design
Daniel,
As part of this discussion on attracting galleries would you mind sharing an example of a letter of introduction?
Justin
HI Justin,
Sure. I'll post a couple of examples in the blog in the next day or so. Keep an eye out!
Daniel.