More and more galleries are looking to the internet to review the work of emerging and mid-career artists. Why? Because it is simpler than dealing with large volumes of paper-portfolios. So, what is important in a website? What do arts professionals look for?
Designers and curators know this from years of training and experience. Here are some points to consider when you are planning the visual design of your website.
Keep the website simple and elegant with the focus on the art itself
Use neutral background colors that compliment the work. Good choices are black, charcoal, white, and off-white shades. Avoid bright colors.
Don’t overpower the look of the art or distract with a site that looks too “busy” and don’t have ads in your site – remember to let the art speak.
Avoid effects such as flash movies unless they really compliment the art. Remember that you want the attention drawn to your art, NOT the website design!
At Beautiful Artist Websites, we often recommend against having large numbers of art-works on your website. Choose your very best work, just as you would choose slides for a portfolio. When was the last time you went to a high-end gallery that had hundreds of pieces showing?
Your artist’s website is the foundation of your online-marketing strategy. Every marketing tool and program will seek to draw attention to your website gallery. It’s worth putting in the investment in time, thought, and money to make it great!
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