A website is most effective when it is part of a larger overall marketing strategy for your art. This includes mailings, lots of in-person gallery visits and presentations, regular (physical) showings of your work, and developing relationships with the art …
Are you trying to engage a Soho gallery to sell your $20,000 paintings or do you want to sell $5 prints to children? “Art†encompasses a huge variety of media, audiences, and budgets, and you need to be very clear …
If you are currently exhibiting in multiple high-end galleries and making a handsome income, a website may not be for you.
On the other hand, any artist who can classify themselves as either “emerging†or “mid-career†will benefit from having …