There I was last night breaking one of my own golden rules from 18 Tips To Be The Great Artist Of Your Dreams – watching television! Well in my defense I can say two things:
– It was a sci-fi program and that’s different to regular television – isn’t it?
– As a kid my family always taught me to follow the path of moderation in all things – that means a little television right?
In any case, during an ad break I saw something that completely surprised me – a television ad for a fine artist. I am obviously not an avid TV watcher so it’s totally possible that this has been going on for years, but I have never ever thought of artists advertising on TV. It just never occurred to me. TheÂ next thing that crossed my mind was, “I wonder if it works?”
Because I was multitasking at the time I didn’t catch the artist’s name or website address. (Guess I’ll have to watch more television in the quest for art marketing research). I would love to call him and ask him how it was working for him.
I am in the Los Angeles area so it’s quite possible that this is some unusual art marketing strategy that works here and nowhere else in the universe. There are plenty of other strange things happening here so this one would be in good company!
In any case, I would love to hear your feedback on this. Have you ever seen TV ads for fine artists or tried them out yourself? What do you think about the concept?
My gut feeling is that it probably doesn’t work that well – but then I’m not a big TV person – except for last night that is….