Art Marketing Secrets

There is enough information online today for anyone to research any art marketing question that they could possibly think of. What is typically lacking is an understanding of the overall process or a system to implement it. But there is something way more fundamental that this: To sell art you need a market to sell to. And that market is your Community. Build it!

In Part 1 we explained why Search Engines are important for artists and the role they play in the “Attraction phase” of your online art marketing. In this post we’ll look more closely at how to be successful with search engines.

SEO Is very important for artists – just as it is similarly important for any modern business wanting to increase its exposure to potential buyers. It is also a topic that is not well understood by artists – but you can be the exception!

Think you’ve tried everything with your artist website and still getting mediocre results? Few visitors, no emails, no sales? That’s not good and it’s definitely not necessary! Learn a simple system to get results.

The 80/20 Rule is an old mathematical formula created by the Italian economist Vilfredo Pareto. At the time, Pareto stated this rule was based on the principal that 20% of the population owned 80% of the wealth. Learn how this relates to your art business!

Recently I was interviewed by art licensing expert Tara Reed on the topic of SEO For Artists. Listen in for some great advice on how to improve the quality and quantity of your search engine visitors.

To sell art in the current economy you have to put a system in place and work it even harder than you might normally. You can’t just do things on a wing and a prayer – you need a plan and a system as well.

How does video art-marketing impact you? What actually motivates you to take action? This is important to understand because it affects how you should pitch yourself when YOU create videos to promote your art. Lets look at three different styles and see which ones work for you. This will be fun!

Without question, making your art accessible to the hearts and minds of your visitors will help you sell more work. But how do you do that? How do you do that if your work is different or unusual?

While we all know that stealing images from your artist website is a fact of life, the big question is: Does it really matter? Will it significantly change your art career if someone downloads and re-uses an image from your website? And can you stop it anyway?