Art Marketing Secrets

I was approached this past week with something that looked great at first but turned out to be a major scam with the potential to take advantage of many artists. Thankfully my brother who is a photographer knew all about this and warned me before things progressed too far – but other artists need to be aware.

If you’re like most artists with a website, you started out with a dream that collectors would actually find you through search engines. But the reality for most artists is: Your website floats alone in cyberspace with almost no visitors. It doesn’t have to be that way….

Has anyone noticed recently that the Met or the Guggenheim or the MOMA are short on visitors? I don’t think so – at least not when I last looked. People love art and it’s a much more rewarding experience in the flesh – even if it’s an electronic art form. Learning how to stage successful physically-based art events is an important key to commercial success.

Did you miss last Wednesday’s Webinar “SEO Success Tips For Fine Artists”? No Problem! We’ve posted a full recording below for you to listed to at your leisure.
IMPORTANT! – This will only be available for 48 hours until 12 noon PST Monday. After that it will disappear into our digital archives. Watch the replay now!

If you’re like most artists with a website, you started out with a dream that collectors would actually find you through search engines. But the reality for most artists is: Your website floats alone in cyberspace with almost no visitors. Want to change that? Join us for a live Webinar on Search Engine Optimization tips for Artists.

People can sense authenticity a mile away. It is such a powerful thing to see the work of a person who is truly aligned in their purpose and efforts. Like a big electromagnet it can attract exactly the right people who will love and purchase your work – if that is your dream.

Last night I saw something that completely surprised me – a television add for a fine artist. I am not an avid TV watcher so it’s totally possible that this has been going on for years – but I have never ever thought of artists advertising on TV. Does it work?

If your artist website has a good quantity of incoming links from other websites, search engines will see this and rank you as being “important”. If you don’t, you might just be seen as the unpopular artist and miss out on a whole bunch of visitors. Don’t let this happen to you!

Search engines weigh the importance of the content in each section of a web page differently. Page Titles have the highest weighting or importance of any text on a page. Use them well and you’ll jumpstart your Artist Website SEO!

When we talk specifically about ONLINE art marketing, SEO (Search Engine Optimization) is very important. Most artist’s websites perform very poorly in response to search engine queries and it doesn’t need to be this way.