People can sense authenticity a mile away. It is such a powerful thing to see the work of a person who is truly aligned in their purpose and efforts. Like a big electromagnet it can attract exactly the right people who will love and purchase your work – if that is your dream.

Last night I saw something that completely surprised me – a television add for a fine artist. I am not an avid TV watcher so it’s totally possible that this has been going on for years – but I have never ever thought of artists advertising on TV. Does it work?

If your artist website has a good quantity of incoming links from other websites, search engines will see this and rank you as being “important”. If you don’t, you might just be seen as the unpopular artist and miss out on a whole bunch of visitors. Don’t let this happen to you!

Search engines weigh the importance of the content in each section of a web page differently. Page Titles have the highest weighting or importance of any text on a page. Use them well and you’ll jumpstart your Artist Website SEO!

When we talk specifically about ONLINE art marketing, SEO (Search Engine Optimization) is very important. Most artist’s websites perform very poorly in response to search engine queries and it doesn’t need to be this way.

We can go to all sorts of great lengths to engineer the content of a website to attract the attention of the “right” visitors from Google, but if search engines can’t read and understand what’s on your website all your efforts are a complete waste of time. Learn how to make your site readable!

Most artists with websites have a big problem they don’t like to talk about. It’s like the pink elephant standing in the corner of the room that everyone sees but doesn’t feel comfortable mentioning. The pink elephant is Google and you must make friends with it!

How can Twitter help your art marketing? To get the best results you need to understand your role in the show and give a virtuoso performance! Here’s what we’ve learned so far.

Selling art has most of the same characteristics as selling anything. To be really successful you need talent, hard work, and a great story. Collectors want to leave a legacy – so help them with your great story!

Many artist websites now offer online purchase and payment capabilities with shopping carts and credit card payment processing systems. But how many artists actually have customers clicking on their “Add to Cart” buttons and completing the sale?