Art Marketing Secrets

We can go to all sorts of great lengths to engineer the content of a website to attract the attention of the “right” visitors from Google, but if search engines can’t read and understand what’s on your website all your efforts are a complete waste of time. Learn how to make your site readable!

Most artists with websites have a big problem they don’t like to talk about. It’s like the pink elephant standing in the corner of the room that everyone sees but doesn’t feel comfortable mentioning. The pink elephant is Google and you must make friends with it!

How can Twitter help your art marketing? To get the best results you need to understand your role in the show and give a virtuoso performance! Here’s what we’ve learned so far.

Selling art has most of the same characteristics as selling anything. To be really successful you need talent, hard work, and a great story. Collectors want to leave a legacy – so help them with your great story!

Many artist websites now offer online purchase and payment capabilities with shopping carts and credit card payment processing systems. But how many artists actually have customers clicking on their “Add to Cart” buttons and completing the sale?

As we prepared the copy for yesterday’s featured artist column it came as a blinding flash that in finding and choosing Kazuki Takizawi a classic social marketing sales process for art had been revealed to us.

Ceres Gallery, New York Deadline: December 31, 2009 From re-title.com: Ceres Gallery, a not-for-profit program of the New York Feminist Art Institute and dedicated to the promotion of women in the arts, invites women visual artists to apply for a complimentary two-year gallery membership culminating in a four-week solo exhibition at our premiere 2000+ sq. [...]

In Parts 1 & 2 we discussed how to prepare and stage the event. Today it’s time for…. Part 3 – After the Open Studio is Over Relax and Have a Drink You deserve it! Talk with your friends and find out what worked well and what could be improved. Take notes and make those [...]

Part 2 – On The Day Of The Event…. Dress For Success That might mean a breezy floral outfit if you are showing in Jacksonville, or a pair of ripped diesel jeans and a too-small t-shirt if you are exhibiting in Williamsburg. … You need to meet everyone at your open studio so enlist one of your friends to move you on to the next guest if your attention is being monopolized.

Open Studios are a popular way to show your latest work to collectors, arts professionals, and the public. They can also be a successful and consistent way to sell your work. Read on to find out how to stage one successfully. In Part 1 we’ll talk about preparing for the event. In Parts 2 and 3 we’ll go over important details for the day of the event and follow-up activities for when you have cleaned away all those empty champagne magnums!