Art Marketing Secrets

Andy Warhol was a 1960s pop icon famous for his extravagant persona and attention grabbing artworks such as his famous Campbell’s Soup painting. Warhol was one of the central players in a powerful wave of art and music that swept over our planet in the 1960s and 70s – looking into his life gives a fascinating snapshot of this period.

There is enough information online today for anyone to research any art marketing question that they could possibly think of. What is typically lacking is an understanding of the overall process or a system to implement it. But there is something way more fundamental that this: To sell art you need a market to sell to. And that market is your Community. Build it!

That is the message that greeted me in an email I received earlier this week after sending out an email promoting the smARTist Telesummit. This little snipe really surprised me and got me wondering: Do artists really think they should get everything free?

Artists can learn a lot from the life story of the great Tibetan Saint Jetsun Milarepa. Do you know his story? How could a man transition from black magic and sorcery to spiritual enlightenment in one short life? And how does this relate to art marketing?

We’re very proud to announce that we have been invited to give a keynote presentation at the upcoming 2011 smARTist Telesummit. If you’re serious about making a living from your art and are ready to take the next big step forward smARTist may be your dream come true!

To what extent can a great artist and a successful business person exist within one human body? We write a lot about combining the two to create and sell great art. But is this realistic or are we just drinking artistic coolaid?

In, “America: The Story of Us” on the History Channel, my business brain started to kick in. Not only did I learn new things about the Revolutionary War, I started to see how the tactics used by the ‘rebels’ could serve art business owners well!

I loved Joan’s new documentary, “A Piece Of Work”. To me it explodes many of the myths about fame and success and shows what that word success is really about. As artists we can all learn from the life of Joan.

One of the great pleasures of being in the art business is the chance to see the work of artists we’re not familiar with from all corners of the world. While there is a lot of good work out there, it is only occasionally we see art that causes us to stop and catch our breath. Such was the case when we first saw the work of Frances Simpson of Kenya.

Artists put their work out to the public at the risk of rejection. Galleries are continually being approached by waves of hopeful souls who want to reach out through their art. Read about famous artists who faced rejection and did not let it stop them. Learn how to keep going when the going gets tough!