Most artists with websites have a big problem they don’t like to talk about.It’s like the pink elephant standing in the corner of the room that everyone sees but doesn’t feel comfortable mentioning.
At our sister company Beautiful Artist Websites we’ve been designing premium artist websites since 2004. We talk with artists all the time about their online marketing so we hear about many of the problems they face.
As an example, this is a recent email we received from an artist in Hawaii. It’s quite representative of what we regularly hear from artists..
..I get your newsletter and I have a website. I have a webmaster, but he tells me that the only way I can get noticed, is to join 100’s of sites and spend a couple of hours every night chatting & posting on each of them. I have joined many, but didn’t seem to make any difference. Is there another way? Can you market my website for me?
Is that how you feel sometimes?
The pink elephant is really important in online art marketing but most artists choose to ignore it because they think it’s too hard to master or they think it doesn’t work. So what is this strange pink creature? And what is it doing in YOUR art studio?
The pink elephant is Google.
If your online art marketing strategy is like a house, then think of Google (and other search engines including Yahoo Search and Bing) as the foundations of the house. All your other marketing activities like email campaigns and social networking then build very powerfully on top of this foundation to create a total marketing solution. And this is what brings results!
If you don’t build the foundation then your other online marketing efforts will never be as effective as they could be. Truly.
Our websites, “Beautiful Artist Websites” and “Art Marketing Secrets” have held Top 1-3 positions for their respective relevant keywords for more than 4 years. As a result, 75% of our website visitors find us through search engines. And they’re not just any old visitors – they are highly relevant and interested visitors who have found us by searching on “marketing art” or “artist websites”. That means that when they find us they are highly-interested in the art services we offer.
It gets better though – Google delivers to us not only the most traffic, but also the visitors who view the largest number of pages and spend the most time on our site. How would you like to have that kind of qualified traffic visiting YOUR artist website?
The good news is that YOU CAN! Next week we’ll bring you a series of articles called “3 Powerful Tips To Bring Search Engine Traffic To Your Artist Website”.
Search Engine Optimization was once something of a black-art. Today however much has changed and SEO voodoo has been rendered almost powerless by good strategy and hard work. You CAN look that pink Google elephant in the eye and become good friends! And enjoy lots more art-hungry traffic to your website. Check back for our new SEO article series next week or join our email list to be notified!