In Part 1 we talked about using the time honored technique of sending letters of introduction to galleries. But you can do better…
Technique #2 – Send Postcards
Castlemaine Art Gallery, Victoria, Australia
You can improve the results of your letter invitations by enclosing a brochure or postcard that showcases some of your work. You want to do everything you can to have the gallery director take the time to sit and visit your website, and adding a postcard or brochure will considerably improve your chances.
Remember – Arts professionals are visually oriented people (Or at least we hope so!). So, by all means sweet talk them with eloquent words – but don’t forget to bowl them over with a beautiful piece of your work too.
Tune in again soon for more…
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