This weeks Art Marketing Tip comes from artist Marc Jennings:
“I’ve found that the best method to bring quality traffic to my art website is to use regular mail invitations. When I send a card or letter to an art dealer or collector, I frequently have a very good response rate and some real results. There is something very compelling about receiving a nicely crafted personal letter that you just can’t duplicate in an email.
For best results, I send a letter of introduction, together with a card from a recent show. The combinating of letters inviting arts professionals to the website is very powerful. In the past, I used to send out portfolios. It was expensive and time consuming so I could only send out a few at a time. Now for the same cost, I can invite thousands of quality visitors to my website gallery”
Thanks for The Great Tip Marc! You can check out Marc’s wonderful photography on his website.
Please email us with your art marketing tips and we’ll publish them on our website with a link back to your site or email address.
Technorati Tags: art, art marketing, art sales, artist websites, selling art
The same thing happened to me last year. This man contacted me via e-mail, stating he had a store in Finland and wanted two of my paintings for his store, he wanted to use his own shipper. I tried to research his store, but could not find such a place in Helsinki, nor could I find anything on his shipper. Immediate Red Flag so I e-mailed back and told him that I would only ship UPS or Fed Ex. He came back and insisted on his shipper and that he would send me a check. I wrote back that I was on to his scam and never heard from him again.