Art Marketing Secrets

For many of us, especially when we are establishing our art careers it’s tempting to want to appeal to every buyer who might have cash in their pockets or a healthy credit card limit. That might bring in some fast dollars but long term you really want to attract collectors who you can build a relationship with. What does that mean and how do you do it?

Curating is an art form in it’s own right. Get it right and your show will be way more spectacular than the sum of the individual works of art. Get it wrong, and your visitors may wander around bewildered, not “get” the art at all, and leave with unhappy faces! I recall a very memorable [...]

Just as networking with people has ALWAYS been the key to success in any field of business (Remember the old saying NETWORK = NET WORTH), now online social networks like Twitter and Facebook allow you to expand the reach of your networking efforts beyond traditional geographical boundaries. This allows you to be a global networker in your field of interest – great news in a niched interest area like art but to be successful you need to have a strategy..

There is a huge proliferation of flash-based art and photography websites today and while many of them look sleek and sexy I have some doubts about their effectiveness as marketing tools. Here are my biggest concerns:

In this excellent post , Art Business blogger Barney Davey tackles that most interesting question we’ve all been wondering about: “Can I make it as a visual artist without having a Twitter and Facebook account? … And the answer is…. “Yes, but…”

Try these techniques when you promote your next art event. Whether it’s a gallery show, an open studio, or an online-event expanding your marketing to make use of social networking will help you! ———————————————————————– From: John Jantsch (Duct Tape Marketing) Jul 16, 2009 – There are dozens of sites and services set-up to help you [...]

Ceres Gallery, New York Deadline: December 31, 2009 From re-title.com: Ceres Gallery, a not-for-profit program of the New York Feminist Art Institute and dedicated to the promotion of women in the arts, invites women visual artists to apply for a complimentary two-year gallery membership culminating in a four-week solo exhibition at our premiere 2000+ sq. [...]

Deep in the forest away from the grid, amongst giant trees, fast flowing water, mountain air, and sleeping close to the earth my whole physical, emotional, and mental being-ness starts to normalize and re-train with the natural rhythms of nature. … Today’s art marketing tip is a simple piece of advice: If you want to create more stunning and truly original art which will wow art collectors – spend regular amounts of time in the wilds of nature.

In Parts 1 & 2 we discussed how to prepare and stage the event. Today it’s time for…. Part 3 – After the Open Studio is Over Relax and Have a Drink You deserve it! Talk with your friends and find out what worked well and what could be improved. Take notes and make those [...]

Part 2 – On The Day Of The Event…. Dress For Success That might mean a breezy floral outfit if you are showing in Jacksonville, or a pair of ripped diesel jeans and a too-small t-shirt if you are exhibiting in Williamsburg. … You need to meet everyone at your open studio so enlist one of your friends to move you on to the next guest if your attention is being monopolized.