Getting a good showcase of your art online will consume plenty of brainpower! It needs to be seen so put on your marketing hat and start attracting traffic. The following techniques will get you started:

Search Engines: If your website was well developed it should be at least partially optimized for online search engines like Google, MSN Search, etc. Search Engine optimization means that your site should come up in the first few pages of results if a visitor does a search on your name or on the phrases that your site was optimized for.

Email promotion: If your website is setup with an email management system, you can collect the names and email addresses of visitors who sign up to receive updates about your work. When you have events or new art you can email them automatically!

Press Releases: Both online and hard-copy press releases are valuable tools for bringing publicity to your website and career. Whenever you have a significant opening or event, send a press release to local and art-industry publications, as well as online press release services.

Brochures & Inquiry Letters: Your website is a centrally located portfolio that anyone can access. Send an inquiry letter to galleries and invite them to review your work on your website. An even better solution is to include a beautifully crafted brochure or postcard with your letter and website invitation.

The suggestions in this email are based on our own experience in the art market, together with what we’ve learned from the best art career coaches in the industry. Make a plan and go for it!

Our Sister company, Beautiful Artist Websites specializes in sites that promote artists to galleries and collectors. Their focus is to maximize your results by aligning your website with your overall art marketing goals. Please check them out if you are looking for results with your website.