• Keep the site simple and elegant with the focus on the art itself
• Don’t overpower the art with a site that looks too busy
• Avoid advertising such as banner adds or sidebar adds. If you must have them, put them in a separate “resource” section
• Avoid complex effects like flash movies. In the time it takes to play your exotic entry page, your visitor may have moved on.
• Include your bio, artist statement, resume, contact information, gallery(s) of your work, contact information, and a pricelist.

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