In the world of marketing it’s a recognized fact that repetition of your message is crucial to achieving good results. Email marketing is a powerful and inexpensive method to realize the power of repetition to promote your website (and therefore your art) to buyers and galleries. Juggling hundreds or thousands of email addresses in a regular email system is not fun however and will literally consume all your valuable time.

The solution is to use an Email Management System to automate the repetitive tasks of sending email. Read on for details…..

Why Email Management?

Email is an attractive art marketing tool because it is inexpensive and allows you to promote yourself to a large volume of potential patrons. Used in conjunction with a well-showcased website and lower-volume snail mail, email marketing can bring great results. There are however some down sides:

• It can be difficult to entice a reader to open your email.

• Managing a large volume of emails each month can be very challenging and time consuming.

• In order to benefit from the power of repetition as a marketing tool you need to keep track of all your emails and exactly when they were sent.

An email management system can solve many of these problems by:

• Allowing visitors to sign up on your website to receive emails from you.

• Allowing you to send personalized messages to hundreds or thousands of email addresses with the same effort required to send a single email.

• Automatically sending emails on a regular basis to remind buyers of upcoming events and

special offers, thus bringing the power of repetition to bear in your marketing.

• Facilitating the use of visually compelling email templates which capture the essence of your work. Your emails can be a joy to read!

Check back soon for our next article in the series to learn more about how Email Management can work for you.

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