Art Marketing Secrets

To what extent can a great artist and a successful business person exist within one human body? We write a lot about combining the two to create and sell great art. But is this realistic or are we just drinking artistic coolaid?

The 80/20 Rule is an old mathematical formula created by the Italian economist Vilfredo Pareto. At the time, Pareto stated this rule was based on the principal that 20% of the population owned 80% of the wealth. Learn how this relates to your art business!

In Part 1, I told the story of my first summer job as a delivery boy for a small local meat market where I learned to Show Up, Shut Up, and Help Out! Now for the rest of the story…

What I learned about business from my first little job as delivery boy for a local meat market is important as it became the basis for how I conducted myself successfully in the art business for the rest of my life.

What we learned from the world’s wealthiest artists: If you dream of commercial success, you have to think like a business person and learn how to speak that language and make decisions in a way that a business does. Interested? Read on..

This is a very important yet often overlooked point: As an artist and a business person, it’s best to avoid using your home phone as your business phone. It can be off-putting to a buyer to see your stunning work beautifully showcased on your website gallery only to call you and hear a voicemail message like: Hello…. Please leave a message for Amy, Jeff, and Twinky after the tone.