Art Marketing Secrets

This is a sample of a fairly standard letter to a gallery director inviting them to review your work. You will note that it is low-key and respectful in its approach – this is a good safe strategy especially if you don’t know much about the director.

There’s an important principle which I have noticed in business over a number of years. Its simply this: be aware of who you are attracting as clients and collectors.

For many of us, especially when we are establishing our art careers it’s tempting to want to appeal to every buyer who might have cash in their pockets or a healthy credit card limit. That might bring in some fast dollars but long term you really want to attract collectors who you can build a relationship with. What does that mean and how do you do it?

Here are some thoughts from a great leader and a great artist: Nothing in the world can take the place of persistence…. …….Calvin Coolidge Calvin Coolidge However depressed I may be I am not in the habit of giving up a project without having tried everything, even the ‘impossible’, to gain my end. …….Paul Gauguin Paul Gauguin Many thanks to The Painter’s Keys for these quotes.