As an artist and a business owner, one of the first foundations to success and growth is to measure your results. How do you do that?
The first and most obvious place to look is the bottom line – your sales. If you are selling handsomely, it’s a good sign that you are doing things well.
In the online-world, marketing results are measured with website statistics packages which track useful information such as:
- How many visitors you had, where they came from, & how they found you
- What they looked at and how long they looked at it
- How they clicked through your site & how many times they returned
Website statistics packages allow you to measure the results of your promotion and search engine optimization efforts. You can then make informed decisions about where to put your precious marketing dollars to get the best results.
To find out more about website statistics packages do a search on “website statistics” on your favorite search engine and explore!
Technorati Tags: art, art marketing, artist websites, selling art
