For many artists, the primary purpose of their website is to attract the attention of art galleries and dealers. A well designed website showcasing quality art will get the attention of arts professionals when they see it. But how do they find you in the first place?
This article in 5 Parts gives the scoop on some great basic techniques that work. This is Part 1….
Send Letters of Invitation
It sounds so obvious but many artists forget that galleries are accustomed to invitations and query letters by mail. In the past, we all sent packages of slides, bios, prints, press clippings, etc to galleries. Your website considerably simplifies the process: Simply send an invitation to the gallery to view your work on your website. You website becomes your convenient, always-available-to-anybody portfolio. Be sure to include your site address (URL) and email address in the invitation.
Note: Before approaching galleries, be sure to do a little up-front research. Firstly, you should check that they sell the style of work that you create. Secondly, find out if the gallery is looking for new work – that will save you the bother of sending information when it will bring no results
Add a Brochure or Postcard to your Letter
You can improve the results of your letter invitations by enclosing a brochure or postcard that showcases some of your work. You want to do everything you can to have the gallery director take the time to sit and visit your website, and adding a postcard or brochure will considerably improve your chances.
Check back soon for Part 2!
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