Technique #7: Optimize Your Website For Search Engine Traffic

Elliott University Center Art Gallery

Galleries and other Arts professionals do search for work on the internet so it makes sense to do as much as possible to help them find you. If you perform an online search on your name, even if your website is poorly optimized there is a good chance that your site will show in the results. But remember – if a gallery hasn’t heard of you, how would they know to search on your name?

Your website needs to be optimized for search engines (google, MSN Search, yahoo, etc) so that it shows up in the results when a search is performed on the TYPE or STYLE of art that you create. For instance, a gallery specializing in Southwest Art might likely use a search term of “Southwest Art”, “New Mexico Art, or “Desert Art” to look for new artists.

You and your website designer should discuss the search phrases that accurately reflect your style of work and medium and then ensure that these are used appropriately in the text and keywords of your website. This will go a long way to improving your rankings in search engine results.

Special Note: Search Engine traffic is INCREDIBLY important! Twitter and Facebook might help you sell a bunch of inexpensive prints but If you’re looking for collectors and galleries your website needs to be visible in search engines. Later this month we’ll be releasing a special system to guide artists in how to do their own highly-effective Website Optimization for search engines. Stay tuned….