In Parts 1 & 2 we discussed how to prepare and stage the event. Today it’s time for….
Part 3 – After the Open Studio is Over
Relax and Have a Drink
You deserve it! Talk with your friends and find out what worked well and what could be improved. Take notes and make those changes to your next event.
You’ve just completed phase 1 of a multi-phase selling process. Make sure you follow-up:
– Send Thank you cards to all your visitors
– Follow-up by phone with potential buyers
– Call and personally thank any arts professionals who visited your event
Update Your Mailing List
The new contacts who signed your guestbook might be the most valuable result of your open studio – treat them like gold! Add their names to your mailing list and be sure to invite them to future events and keep them informed of your latest work.
Plan Your Next Event
No time to lose! Start planning your next event. You can use the same process we outlined here but updated based on your own experience.
Marketing without great art behind it is just a big bag of wind. Go create masterpieces for a while so that you have something truly authentic to show next time!