Art Marketing Secrets
  • About Art Marketing Secrets
  • Portfolio
    • Ken Marshall Artist Website
    • Kathie Galleon Artist Portfolio
    • Miles G. Batt Artist Website
  • Order an Artist Website
Art Marketing Secrets
Reading now

What Is “Attraction Phase” Art Marketing?

Dec 02, 2009

Sell Art With Authenticity

Dec 01, 2009

Featured Artist: Zeph Farmby

Nov 28, 2009

Share the love! Become a fan of Art Marketing Secrets on Facebook

Nov 23, 2009

The Mysterious Art Of The Bradshaw People

Nov 19, 2009

Featured Art: The Gates by Christo & Jeanne Claude

Nov 18, 2009

Flash Websites Get More Friendly

Load more

What Is “Attraction Phase” Art Marketing?

Artist Websites Marketing Art By Daniel / December 7, 2009
next
Use ← → keys to navigate
  • A+ A-
0 Flares Twitter 0 Facebook 0 Email -- Buffer 0 Pin It Share 0 Google+ 0 LinkedIn 0 Filament.io 0 Flares ×

attractionWe spend a lot of time in the art marketing world focusing on relationships. Relationships sell – just ask any business. It doesn’t matter whether the business sells clothes-pegs or 747 aircraft – the fact is that a great number of sales deals close on a golf course or a yacht or in a bar or a restaurant over great food and some good humor and conversation.

People love to find excuses to interact with people – no question.

But the question arises – how do you find the people to build relationships and play golf with? How do you do that when you are a beginner in a new market or industry – just as some of you may be today?

The answer is called “Attraction Phase” art marketing. A regular business would call it something much less glamorous – finding sales leads.

As an interesting aside, if you would like to grasp the importance of leads in the marketing and selling process you have to see Glengarry Glen Ross – a fabulous movie with a stellar cast including Alec Baldwin, Al Pacino, Jack Lemmon, Alan Arkin, Ed Harris, and Kevin Spacey. If you think your life is hard, wait until you see what these guys go through. I worked in sales for several years and it was compulsory viewing as part of our training!

Attraction Phase art marketing is all about finding potential sales leads for your art. We like to dress it up a bit and call them “collectors” and “art-buyers” but they are leads that may one day grow into buyers and collectors. How we build a relationship with them is another phase of the art marketing cycle – right now we just want them to find us!

In online marketing terms, we are mainly trying to “attract” potential customers to our artist website or portfolio. If the website is great and your work is amazing and your story shines through there’s the potential to build relationships and make sales. But only if people can find it.

The single most important thing to take home today is this: If you don’t attract interested visitors to your website in the “Attraction Phase”, the rest of your online sales process is a waste of time. Bringing in a regular flow of interested visitors is critical to achieving success.

How do you do that? We’ll be sharing several powerful techniques in coming articles – stay tuned!

P.S. I don’t play golf but I would love to sell some art on a yacht!

Tags: art marketing, attraction phase marketing

You may also like

Inspiration Marketing Art Sell Art By Daniel / March 15, 2014

Art Marketing – What Really Is The Secret?

Inspiration Marketing Art Sell Art Slider By Daniel / April 11, 2011

Want To Sell Your Art? Build A Community

Artist Websites Marketing Art By Daniel / December 31, 2010

Happy 2011! Free Bonuses Anyone?

Add comments Cancel reply

Are You Human? * Time limit is exhausted. Please reload the CAPTCHA.

Sign up for our mailing list.

  • Privacy Policy
  • Contact
Copyright © 2025 by Art Marketing Secrets.
Proudly powered by WordPress. Theme by DesignWall.