Want to know what Artists read most on our site? We have our own favorites but here we summarize a list of our top 5 Art Marketing articles of all time as ranked by popularity. All of them are just as relevant as when they were written so please read, re-read, and enjoy! (Click on the titles to read the articles)
#1: International Art Scammers Want You
By Tanya Mikaela
I was approached this past week with something that looked great at first but turned out to be a major scam with the potential to take advantage of many artists. Thankfully my brother who is a photographer knew all about this and warned me before things progressed too far – but other artists need to be aware. This great article by Los Angeles area artist Tanya Mikaela has been widely read and has helped a number of artists avoid this now well known scam – don’t miss it!
#2: 18 Tips To Bring Visitors To Your Artist Website
Suffering from low-traffic blues on your artist website? Your number of visitors is only limited by you! If you have a big enough imagination, are willing to think outside the box, and don’t mind applying some serious old-fashioned elbow-grease to your art marketing, you can bring in a nice consistent stream of art-hungry visitors.
#3: 5 Big Artist Website Mistakes That Don’t Sell Art
You might think you have an awesome artist website – but there’s a good chance it suffers from at least one major problem that could seriously limit your career success. Avoid these 5 major art marketing mistakes that could keep collectors from your door!
#4: A Sample Letter To A Gallery Director
This is a sample of a fairly standard letter to a gallery director inviting them to review your work. You will note that it is low-key and respectful in its approach – this is a good safe strategy especially if you don’t know much about the director.
#5: 5 Essential Twitter Tips To Sell Art Online
As we prepared the copy for our featured artist column it came as a blinding flash that in finding and choosing Kazuki Takizawi a classic social marketing sales process for art had been revealed to us. Common sense important art marketing advice!
Note: Full disclosure! Our real #1 most popular article is actually, “Would We Recognize Jasper Johns At A Sidewalk Art Sale”. So why didn’t we include that? Because the reason for its popularity is that the Jasper Johns painting image in the article ranks very highly in Google Image searches for Jasper Johns. So, while the traffic is real, we don’t believe that it is a true measure of the popularity of the article. How about that for editorial discretion! Good tip for SEO by the way – be sure to optimize your image names for search engines.
These are great weekend reading so please enjoy!