Technique #4 – Use an Automated Email Management System
Queen Victoria Art Gallery, Tasmania
We all like to think that our query letters will arrive like silver bullets in the perfect gallery and bring us instant fame and success. The reality though is that repetition rules! There’s a basic principle of marketing which says that a customer has to hear your pitch between 9 and 27 times before they will take action. The same applies to galleries and other arts professionals: They may not be ready for new work when you first present yourself, but at some point they will be looking. Make sure they remember you!
That doesn’t mean that you should be a painful boor and call the gallery director every week. It simply means sending updates about new achievements and events as they happen in your career. Some arts professionals will watch an artist for a number of years before taking action to include them in their stable of artists.
A great way to do this is to us an automated email list management system. This allows you to send regular updates to your email list without the hassle of having to send individual emails. It also allows interested parties to sign up for your list on your website. Make use of all the 21st century tools you can to make your life easier!
Art Marketing Secrets and Beautiful Artist Websites have teamed up to offer the ArtMailings Email Management System – designed by artists for artists. Please contact us if you would like to hear more about this great system!
