Part 2 begins…..

How Email Management Works

At the heart of an email management/marketing system is a database which maintains a record of all customers, email addresses, and preferences as setup by you. Clients or potential clients can be added manually by you, or by providing a sign-up link on your website (normally both are used). When a user signs up to join your email list, they will fill in a form with requested and compulsory information which is then added to the database.

Sending Emails

In order to send an email to all the people in your mailing list, the following steps are followed:

1. Login to the Email System (Username and Password)

2. Create the email content

3. Choose a template style for your email

4. Select the email list you want to send to (you may have more than one list for different types of clients e.g. current customers, potential buyers, Galleries, etc.

5. Schedule when you would like the email to send.

6. Logout and go painting!

Emails can be easily setup to personalize the content that each person receives. For example, by using a “first name” variable in your emails, the system can be setup to start each email with “Dear First Name” and each person will receive the appropriate result based on what the database has stored as their first name (Dear Jon, Dear Mary, etc).

Each email should also include an “unsubscribe” link. If a client should not want to receive more emails they can simply click this link and the system will remove them from the database and no further emails will be sent.

Check back soon for the article in the series to learn more about how Email Management can work for you. You can also visit our sister site, Beautiful Artist Websites for more information.

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