Are you trying to engage a Soho gallery to sell your $20,000 paintings or do you want to sell $5 prints to children? “Art” encompasses a huge variety of media, audiences, and budgets, and you need to be very clear about who you are targeting with your artist website.

That Soho gallery might not be impressed when they see your online-store selling prints and art cards – but on the other hand, you might make a very handsome living if you really knew how to market those art cards and prints.

Knowing this information means that you can target your website design and messaging to engage your specific audience. Trying to impress everyone with your site usually results in poor results.

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