Do you really want to be a struggling artist? Or would you prefer to sell your art and consistently improve your results?
In the 21st century all businesses have to become much more productive to prosper. With 10,000 new artists graduating art schools every year in North America alone, you probably need to spend 100% of your time on marketing to have a chance at success. So where do you find time to be an artist?
The answer is to recognize that most marketing work is highly repetitive. Putting a schedule and a system in place to take care of these tasks will win you back that precious time to be an artist. The system embraces the 5 steps we’ve outlined in earlier posts. Here they are again:
- Showcase your work professionally
- Tell Collectors and Arts Professionals about your website
- Make it easy to buy
- Measure your results
- Keep your website current
Creating a system means to implement these steps as a cycle that you refine every month or two. The results of your sales, contacts from collectors and dealers, and your website statistics measurements should help you to make changes to your website and choose the best, most cost-effective ways to promote it.
If you follow this system, you’ll quickly start to see where to place more attention and how to achieve better results with your art. After a few months, you’ll find that the system has become second nature to you – just like learning to drive a car; and you’ll be happy to find that you are spending more time in the studio!