You might think you have an awesome artist website – but there’s a good chance it suffers from at least one major problem that could seriously limit your career success. Avoid these 5 major mistakes and remove important roadblocks that could keep collectors from your door!
At our sister company Beautiful Artist Websites we have been reviewing and consulting with artists on their website designs for several years. While there are a few great art websites out there most, in our experience, suffer from one or more major problems serious enough to turn potential buyers away even if the art itself is great.
Most artists are not objective enough about their websites to see what really makes the difference. In many cases they focus in on obscure presentation details which seem super important but which in reality will never be seen by an arts professional – because they will have abandoned the site in frustration before ever getting there.
There are many articles and tips floating around online about how to design great artist websites (including some we wrote) but we still see the same old mistakes being made over and over again. So in the interest of your art career (and our sanity!) in the next several days we will begin counting down what we believe are the “5 Big Artist Website Mistakes That Don’t Sell Art”. Starting tomorrow with #5 we will count down day-by-day and reveal the most important mistakes for you to avoid when you plan your artist website. This advice could really make a big difference in your art career so don’t miss it!
Can you guess what the 5 Mistakes are?? The first artist to guess at least 3 of the 5 (and they don’t have to be in order) before we start the series tomorrow will win an artist website review & assessment from Beautiful Artist Websites (normally $150). So, feel free to wager your guesses in the comments below…
Next Steps: Read the next article in this series:Â “Big Artist Website Mistake #5”. (Hint – #5 is not about the art – it’s about the artist. So what might be a big mistake about how the artist is presented on the website??)