Its been 6 months now since we posted our article, “Selling Art With Twitter – Have You Sold Any?“, in which we asked the question:
Are artists genuinely selling art as a result of Twitter?
Back then in September 2009 we had a range of comments from artists – a few like Daniel Edlen who had actually sold art directly through twitter, some who had seen no success whatsoever, and the rest – the majority, including Moshe Mikanovsky and Jude Maceren – who had found it helpful as a means of getting the word out and building relationships that would hopefully results in sales.
Where are we now – 6 months later? For our part, we’ve been observing artists on Twitter to understand what works and what doesn’t. From what we can see the art marketing success stories seem to associated with artists and art lovers like our friends Tara Reed, Misty Wuori, and Alissa Fereday who engage in real direct personal connections with other artists and clients, focusing on quality and genuine joie de vivre.
What doesn’t appear to be working is building huge lists of followers and not putting any uniqueness and personal spirit into the connections. What good is it, after all, having 40,000 followers if none of them is listening or could care less what you have to say? Its like that great tag line for the original “Alien” movie:
In space, no one can hear you scream!
Sorry – couldn’t resist that! It’s the same as bloggers who just copy content and don’t put any of their own energy and enthusiasm into their work. Where does it lead – nowhere! A complete waste of time.
That’s what we’ve observed so far. How about you? We’d like to get some feedback from you about how social media in general and Twitter in particular is working for you in March 2010. A few questions:
- Are you connecting with real art buyers either directly or indirectly through Twitter?
- Have you sold any art either directly or as a result of connections through Twitter?
- If you’ve sold art, what was the value?
- Do you think it would be more or less valuable for you to have spent your time on other art marketing techniques like mailings, phone calls, search engine optimization, etc?
- Generally – are you feeling more or less positive about Twitter as a marketing tool?
We welcome your comments, thoughts, and experience on this topic!