Art Marketing Secrets

This is a sample of a fairly standard letter to a gallery director inviting them to review your work. You will note that it is low-key and respectful in its approach – this is a good safe strategy especially if you don’t know much about the director.

Arts professionals are visually oriented people. So, by all means sweet talk them with eloquent words – but don’t forget to bowl them over with a beautiful piece of your work too.

For many artists, the primary purpose of their website is to attract the attention of art galleries and dealers. A well designed website showcasing quality art will get the attention of arts professionals when they see it. But how do they find you in the first place?

Larry Lemons from texas emailed us this very imaginative art marketing idea. This is a great example of how to use your creativity to enjoy success with selling art. Thanks Larry! ………

In addition to the larger paintings that I create for galleries, shows/festivals, and commissions that often take a few weeks to complete, each week I paint a small 6″ x 8″ original on a canvas panel and e-mail it out to several hundred folks all around the country who have expressed a desire to follow my career.

In our hearts, most of us yearn to be “found” or “recognized” by a kingmaker in the art world – someone with the cache to be able to make you a millionaire simply by whispering your name to an elite few collectors…. For many of us though, life as an artist is something of a struggle between the desire to be true to our artistic calling and the need to create enough income to have the privilege of being a citizen of planet earth….

Here is a great post from Scott Holloway on how a generous gift helped him take a big step forward in his art career:

Be generous! In our experience, one of the best ways that you can experience more abundance and success is to give freely to life.

In the world of marketing it’s a recognized fact that repetition of your message is crucial to achieving good results. Email marketing is a powerful and inexpensive method to realize the power of repetition to promote your website (and therefore your art) to buyers and galleries. Juggling hundreds or thousands of email addresses in a regular email system is not fun however and will literally consume all your valuable time.

The solution is to use an Email Management System to automate the repetitive tasks of sending email. This is Part 3 of a 3 Part Series.

In the world of marketing it’s a recognized fact that repetition of your message is crucial to achieving good results. Email marketing is a powerful and inexpensive method to realize the power of repetition to promote your website (and therefore your art) to buyers and galleries. Juggling hundreds or thousands of email addresses in a regular email system is not fun however and will literally consume all your valuable time.

The solution is to use an Email Management System to automate the repetitive tasks of sending email. This is Part 2 of a 3 Part Series.

In the world of marketing it’s a recognized fact that repetition of your message is crucial to achieving good results. Email marketing is a powerful and inexpensive method to realize the power of repetition to promote your website (and therefore your art) to buyers and galleries. Juggling hundreds or thousands of email addresses in a regular email system is not fun however and will literally consume all your valuable time.

The solution is to use an Email Management System to automate the repetitive tasks of sending email. This is Part 1 of a 3 Part Series.