Art Marketing Secrets

Press releases are very powerful. With the art market in a perpetual state of change it’s easy to forget that some of the tried and true art marketing techniques work just was well as ever. Learn how to build success with press releases.

In the heady days of the impressionists and post-impressionists, artists would sit in salons drinking coffee and all manner of potent beverages all the while discussing and arguing about art. Our vision is to make Art Marketing Secrets a similar hub of art interactivity

Curating is an art form in it’s own right. Get it right and your show will be way more spectacular than the sum of the individual works of art. Get it wrong, and your visitors may wander around bewildered, not “get” the art at all, and leave with unhappy faces! I recall a very memorable [...]

Deep in the forest away from the grid, amongst giant trees, fast flowing water, mountain air, and sleeping close to the earth my whole physical, emotional, and mental being-ness starts to normalize and re-train with the natural rhythms of nature. … Today’s art marketing tip is a simple piece of advice: If you want to create more stunning and truly original art which will wow art collectors – spend regular amounts of time in the wilds of nature.

This week’s art quote is from Joe Gordon, Chairman and CEO of Miranda Galleries in Laguna Beach, CA “Credential building is important. You need to make yourself an artist of merit. It is important to make yourself unique and noticeable with techniques and passions that are distinctively yours.” We totally agree! I’ve been saying for [...]

Galleries and other Arts professionals do search for work on the internet so it makes sense to do as much as possible to help them find you. If you perform an online search on your name, even if your website is poorly optimized there is a good chance that your site will show in the results. But remember – if a gallery hasn’t heard of you, how would they know to search on your name?

Technique #6 – Advertise in Art Industry Publications If you are willing to spend a little money, you can promote yourself by advertising in art (or other) industry publications. Good examples are “ARTnews” and “Art In America”, which have large, worldwide circulations and are mainly read by collectors, dealers and professionals in the trade. You [...]

Technique #5 – List Your Art In Online Registries & Art Directories There are several online art registries where you can submit samples of your work including images, artist statements, bios, etc. Registries are used by museum and gallery curators when they are looking for new work. Think of them as the central libraries of [...]

Technique #3 – Use an Automated Email Management System We all like to think that our query letters will arrive like silver bullets in the perfect gallery and bring us instant fame and success. … The same applies to galleries and other arts professionals: They may not be ready for new work when you first present yourself, but at some point they will be looking.

Galleries are quickly becoming much more comfortable with operating on the internet. Most have their own websites so it makes sense that they are willing to work with you online. A very useful approach to a gallery is to email them to request their submission guidelines for new work.