It’s no use having that stunning website sitting in hyperspace. Make it work for you! Here are some ways to bring quality visitors:
- Search Engines: If your website has been well optimized for search engines, a search on your name or your style of art should bring up your website in the first few pages of results.
- Letters of Introduction: A letter of introduction sent to a gallery or dealer is a very effective way to bring a qualified visitor to your website. Better still is to include a brochure or postcard of your work with the letter.
- Advertising online or in magazines: For example, if your art is minimalist and modern in style, a banner add on an interior design website focused on the same minimalist ethic could draw a lot of traffic to your site.
For a more complete list of ways to bring galleries and collectors to your website, please download our article How to Attract Galleries To Your Website from Beautiful Websites For Artists.
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I just read a wonderful book….It's called the Transparent Watercolor Wheel by Jim Kosvanec. It's out of print but I got it from the library. I especially liked the way he organized his version of the color wheel. Not only by color (duh) but by transparency and staining characteristics of the pigments.