One of the biggest hallmarks of the beginning artist is inconsistent work. Inconsistent style, color schemes, quality, technique, etc. When you think about it this is entirely natural because an artist at this stage of their journey is very much experimenting and finding their direction and future path. It all makes sense.
Art buyers however rarely collect or value the work of beginning artists. That is an important sentence! So, don’t in any way position yourself or your work as “beginning” if you want to attract commercial success.
In our experience, art buyers start to become interested in an artist when they reach the “emerging” stage of their career. What that cryptic little word “emerging” really means is simply this: The artist has chosen the focus for their art career, shows talent, and takes himself or herself seriously as a saleable commodity.
“Choosing the focus for your art career” means literally that you have zeroed in on a specific style as the focus of your work and that you demonstrate consistency in your technique and medium and to some extent, your subject matter. It’s really no different to a student “emerging” from college with a degree and a specific specialty or major that becomes the focus of their career.
Since your art website is the primary place where most potential buyers and customers will see your work, it’s very important to show the consistency of style and technique that we mentioned above throughout the website. Simple techniques to achieve this are as follows:
- Only put your best work on the website – nothing you wouldn’t be 150% proud to show to a customer
- Limit the number of pieces you display on the website. Think of it as a showcase brochure – not an inventory of everything you’ve ever worked on.
- AllÂ artwork on your website, regardless of subject matter or medium, should show a consistent vision and style
- Consider separating work into 3-5 sub-galleries based on different media or subject matter to keep the presentation focused. For example, if you work with oil painting and collage you might have those as separate sub-galleries. When I’m inside a sub-gallery, everything should look consistent in some way.
These are simple suggestions but if you follow them they will make a powerful difference to your website and your art career.
Please join us again on Thursday for the final installment in this series, “Big Artist Website Mistake #1”. As always, we very much welcome and appreciate your comments on this article!