Art Marketing Secrets

If you’re like most artists with a website, you started out with a dream that collectors would actually find you through search engines. But the reality for most artists is: Your website floats alone in cyberspace with almost no visitors. Want to change that? Join us for a live Webinar on Search Engine Optimization tips for Artists.

Maybe you think it’s obvious that you should register and own your own domain name. But for many artists who are newbies to the online world it just seems so much simpler to have someone else take care of it for you. Its a huge gamble with your art career to allow another party to control your domain – lets look at an example of what could happen…

Attraction Phase art marketing is all about finding potential sales leads for your art. We like to dress it up a bit and call them “collectors” and “art-buyers” but they are leads that may one day grow into buyers and collectors.

In reviewing Google’s recent webmaster updates we noted that their crawlers are now able to scan the text on many flash websites thereby rendering them much more visible to indexing and easier to optimize in search engine results. However, there are still potential issues with other search engines.

If your artist website has a good quantity of incoming links from other websites, search engines will see this and rank you as being “important”. If you don’t, you might just be seen as the unpopular artist and miss out on a whole bunch of visitors. Don’t let this happen to you!

Search engines weigh the importance of the content in each section of a web page differently. Page Titles have the highest weighting or importance of any text on a page. Use them well and you’ll jumpstart your Artist Website SEO!

When we talk specifically about ONLINE art marketing, SEO (Search Engine Optimization) is very important. Most artist’s websites perform very poorly in response to search engine queries and it doesn’t need to be this way.

We can go to all sorts of great lengths to engineer the content of a website to attract the attention of the “right” visitors from Google, but if search engines can’t read and understand what’s on your website all your efforts are a complete waste of time. Learn how to make your site readable!

Most artists with websites have a big problem they don’t like to talk about. It’s like the pink elephant standing in the corner of the room that everyone sees but doesn’t feel comfortable mentioning. The pink elephant is Google and you must make friends with it!

There’s an old saying – “Garbage in, garbage out”. Nothing could describe more graphically the effect of poor quality images on your artist website. Follow these simple steps to a beautiful site.