Art Marketing Secrets

We recently conducted a survey of a select group of our readers asking a very simple question: What are your top concerns about artist websites? By far the biggest overall concern was a lack of website traffic and a desire to find ways to bring more qualified visitors to the artist’s website. Learn more..

Artists often make mistakes with their websites because they don’t stand back and see the big picture of what is really needed to promote their work. These 9 essential questions will get you moving in the right direction by focusing first on what the market is asking of you rather than your internal ideas alone.

Just yesterday I had a call from a very successful and established professional artist – a man who has two studios in different parts of the country and exhibits in multiple galleries and prestige locations including the Smithsonian. He called to discuss artist websites…

In Part 2 of our most popular article, we look at showcasing your work, marketing your website, selling online, should you design your own website or not, how to choose a designer, and what should a website cost. Read on for more…

Here’s the scoop on what you need to know when designing a website to showcase your art, impress galleries, and win over collectors. Learn how to avoid the mistakes most emerging artists make when creating their online portfolio.

While we all know that stealing images from your artist website is a fact of life, the big question is: Does it really matter? Will it significantly change your art career if someone downloads and re-uses an image from your website? And can you stop it anyway?

With the current growth and importance in online marketing, one of the biggest heartbreaks would be losing data. That could be the data on your Mac or PC – or the content of your website. Don’t assume that its somehow magically taken care of – ASK!

If you’re like most artists with a website, you started out with a dream that collectors would actually find you through search engines. But the reality for most artists is: Your website floats alone in cyberspace with almost no visitors. It doesn’t have to be that way….

If your website is inefficient in its use of code or images, or if it sources live content from multiple locations (ads, image libraries, off-site video, etc), you may be making life difficult for some of your potential fans using wireless or low-speed land-line connections.

Suffering from low-traffic blues on your artist website? Your number of visitors is only limited by you! If you have a big enough imagination, are willing to think outside the box, and don’t mind some serious old-fashioned elbow-grease you can bring in a nice consistent stream of art-hungry visitors.