Artists seeking to develop a website to showcase their work have many options. Website designers offer a range of solutions ranging from simple template-based sites to fully customized designs built entirely around the persona of the artist and their work. …
The latest issue of Art Calendar (newsstand edition) has a series of great articles on building and maintaining your online art presence. There’s sections on Social Networking, promoting art in “Second Life” (an online 3-D virtual world), Website Design, and …
Technique #7: Optimize Your Website For Search Engine Traffic
Galleries and other Arts professionals do search for work on the internet so it makes sense to do as much as possible to help them find you. If you perform an …
Technique #6 – Advertise in Art Industry Publications
If you are willing to spend a little money, you can promote yourself by advertising in art (or other) industry publications. Good examples are “ARTnews” and “Art In America”, which have large, …
Technique #5 – List Your Art In Online Registries & Art Directories
There are several online art registries where you can submit samples of your work including images, artist statements, bios, etc. Registries are used by museum and gallery curators …
Technique #4 – Use an Automated Email Management System
We all like to think that our query letters will arrive like silver bullets in the perfect gallery and bring us instant fame and success. The reality though is that repetition …
This is part 3 of our series on getting your website seen by galleries…
Technique #3 – Send Email invitations & Queries
Galleries are quickly becoming much more comfortable with operating on the internet. Most have their own websites so …
In Part 1 we talked about using the time honored technique of sending letters of introduction to galleries. But you can do better…
Technique #2 – Send Postcards
You can improve the results of your letter invitations by enclosing a …
For many artists, the primary purpose of their website is to attract the attention of art galleries and dealers. A well designed website showcasing quality art will get the attention of arts professionals when they see it. But how do …
I came across a post dissecting some gallery designs at AFC’s Best Dressed List which I think is worth reading. Personally Bitforms has one of my favorite gallery designs. Many gallery websites that I look at either use very slow-loading …