Art Marketing Secrets

The more traditional version of this tip from the established art world was: “Have one theme in your art, and continue to make images or creations consistent with this theme throughout your career”!!… Even more important, if a piece created by an artist has just sold to another collector, they like to have several more pieces on hand of similar style so that they can sell to the next client…. Another artist might have, “Landscapes”, “Portraits”, and “Still Life”, etc Don’t get carried away though – Three is probably a good number of gallery sections if you still want to appeal to arts professionals.

Artist’s website development prices range from a few hundred to tens of thousands of dollars. Typically, bigger design firms have larger overheads and will be significantly more expensive. On the other hand, Joe down the street can probably build you a website for $200 – but you probably don’t want that website!

The most important thing when choosing a designer to create your artist website is to remember what you are trying to build – a beautiful online gallery space to elegantly show your beautiful work

Understanding how the use of space, fonts, color, and images work together to promote a piece of art uses quite a different skill set to actually creating the art Can you wait months for the site to be ready?… Do you have all the computer software and the relatively-new computer needed to build a high-quality website?… The point we are making is to think about the actual cost of developing your own site.

If a buyer likes your work enough to bring out their checkbook, they will normally be happy to call you to close the sale. It’s also handy to be able to sell directly from your website, especially if you sell lower-cost reproductions…. PayPal offers a very nice solution for artists which avoids the hassle and cost of setting up a regular merchant account.

Here are some ways to bring quality visitors: Search Engines: If your website has been well optimized for search engines, a search on your name or your style of art should bring up your website in the first few pages of results…. Advertising online or in magazines: For example, if your art is minimalist and modern in style, a banner add on an interior design website focused on the same minimalist ethic could draw a lot of traffic to your site. For a more complete list of ways to bring galleries and collectors to your website, please download our article How to Attract Galleries To Your Website from Beautiful Websites For Artists.

You need to have visual design skills to create a beautiful artist website. Here are some points to get you started….

Here are some common elements which most dealers and galleries would agree on for your website design: Keep the site simple and elegant with the focus on the art itself and don’t overpower the art with a site that looks too busy

Online Art Portfolio Services and Personal Artist’s Websites compliment each other well. We recommend having both.

They might still want to see your work in person before they buy, but the fact remains: they saw it first on your website!… For this reason, it is very important that you take the time and be willing to spend the money to make it a very functional showpiece – something that clearly communicates your vision and the excellence of the work that you create. In a very short time, the cost of the website will be completely insignificant compared with the value of the exposure you receive from it.