Art Marketing Secrets

In, “America: The Story of Us” on the History Channel, my business brain started to kick in. Not only did I learn new things about the Revolutionary War, I started to see how the tactics used by the ‘rebels’ could serve art business owners well!

I loved Joan’s new documentary, “A Piece Of Work”. To me it explodes many of the myths about fame and success and shows what that word success is really about. As artists we can all learn from the life of Joan.

One of the great pleasures of being in the art business is the chance to see the work of artists we’re not familiar with from all corners of the world. While there is a lot of good work out there, it is only occasionally we see art that causes us to stop and catch our breath. Such was the case when we first saw the work of Frances Simpson of Kenya.

Want to know what Artists read most on our site? We have our own favorites but here we summarize a list of our top 5 Art Marketing articles of all time as ranked by popularity. All of them are just as relevant as when they were written and they make great weekend reading – so please read, re-read, and enjoy!

In Part 1, I told the story of my first summer job as a delivery boy for a small local meat market where I learned to Show Up, Shut Up, and Help Out! Now for the rest of the story…

Many artist websites look mediocre because artists don’t appreciate that art and design are different skillsets. However sometimes the artist IS also a designer and when that happens the results can be amazing. Welcome then to the world and website of Latifah Shay!

What I learned about business from my first little job as delivery boy for a local meat market is important as it became the basis for how I conducted myself successfully in the art business for the rest of my life.

Yesterday we learned an important lesson about the power of social networking to help you align with your target market. It was delivered, curiously enough, not through facebook or twitter but through an email campaign. Here is what happened.

How does video art-marketing impact you? What actually motivates you to take action? This is important to understand because it affects how you should pitch yourself when YOU create videos to promote your art. Lets look at three different styles and see which ones work for you. This will be fun!

Serious about winning the attention of a good art gallery or dealer? If so, you need to understand the core common elements that successful gallery directors and art sales people look for when they visit and review your artist website.