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Art Marketing systems, tools, and advice to skyrocket your art success.

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Hot tips and proven techniques to sell your art online and offline.

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Articles in Marketing Art

What Is “Attraction Phase” Art Marketing?
December 7, 2009 – 11:21 pm | No Comment
What Is “Attraction Phase” Art Marketing?

Attraction Phase art marketing is all about finding potential sales leads for your art. We like to dress it up a bit and call them “collectors” and “art-buyers” but they are leads that may one day grow into buyers and collectors.

Featured Artist: Zeph Farmby
December 1, 2009 – 11:11 pm | 8 Comments
Featured Artist: Zeph Farmby

I felt a quickening of my heart – a surge of adrenaline and excitement in a very zen sort of way when I first looked at Zeph Farmby’s work. The life-force in the characters in his paintings and drawings is palpable – as if they are living breathing beings right in front of our eyes.

Flash Websites Get More Friendly
November 18, 2009 – 10:23 pm | No Comment
Flash Websites Get More Friendly

In reviewing Google’s recent webmaster updates we noted that their crawlers are now able to scan the text on many flash websites thereby rendering them much more visible to indexing and easier to optimize in search engine results. However, there are still potential issues with other search engines.

Do Television Ads Sell Art?
November 16, 2009 – 7:44 pm | 6 Comments
Do Television Ads Sell Art?

Last night I saw something that completely surprised me – a television add for a fine artist. I am not an avid TV watcher so it’s totally possible that this has been going on for years – but I have never ever thought of artists advertising on TV. Does it work?

18 Tips To Be The Great Artist Of Your Dreams
November 11, 2009 – 3:36 pm | 8 Comments
18 Tips To Be The Great Artist Of Your Dreams

If you approached your art career as an Olympic athlete in training, have you really done everything you possibly could? Have you been up at 4am every day painting? Have you marketed your work for 2 hours every day? Have you studied the work of masters every day? Have you really gone for the gold medal?

Big Artist Website Mistake #1: Poor Image Quality
October 22, 2009 – 11:31 am | 3 Comments
Big Artist Website Mistake #1: Poor Image Quality

There’s an old saying – “Garbage in, garbage out”. Nothing could describe more graphically the effect of poor quality images on your artist website. Follow these simple steps to a beautiful site.

Big Artist Website Mistake #2: Inconsistent Work
October 20, 2009 – 11:25 am | 2 Comments
Big Artist Website Mistake #2: Inconsistent Work

One of the biggest hallmarks of the beginning artist is inconsistent work. Don’t in any way position yourself or the work on your website as “beginning” – follow these guidelines to attract commercial success.

Big Artist Website Mistake #3: Distract Your Visitors
October 19, 2009 – 2:45 pm | 6 Comments
Big Artist Website Mistake #3: Distract Your Visitors

It takes a huge amount of effort to bring visitors to your art website. Why then would you want to distract their attention away from your art? Recognize and avoid these roadblocks to success.

Big Artist Website Mistake #4 – Ask Harry Potter!
October 15, 2009 – 8:15 am | One Comment
Big Artist Website Mistake #4 – Ask Harry Potter!

Often when reviewing artist websites I start out in a jubilant mood – the art looks good and the website showcases it well – but then I realize that I am – in a word – LOST! Don’t lose high-value visitors to your website – follow these simple guidelines.

Featured Artist: Lee Robinsong
October 13, 2009 – 7:40 pm | 6 Comments
Featured Artist: Lee Robinsong

We chose Lee Robinsong as our featured artist for this week because his “circulist” style and realization shows a very unique interpretation of the beauty and life on our planet. Read on to find out more about this fascinating man.