Art Marketing Secrets

I’m not normally one to support bureaucracy in a big way but I was very happy to see today’s article in the New York Times “F.C.C. Plan to Widen Internet Access in U.S. Sets Up Battle”. Basically, they are going to try to mandate the growth of a much faster, more reliable, and more generally accessible broadband internet service – and that has to be good news for creative people everywhere…

What we learned from the world’s wealthiest artists: If you dream of commercial success, you have to think like a business person and learn how to speak that language and make decisions in a way that a business does. Interested? Read on..

Just yesterday I had a call from a very successful and established professional artist – a man who has two studios in different parts of the country and exhibits in multiple galleries and prestige locations including the Smithsonian. He called to discuss artist websites…

In Part 2 of our most popular article, we look at showcasing your work, marketing your website, selling online, should you design your own website or not, how to choose a designer, and what should a website cost. Read on for more…

This weeks featured artist, Myra Rodriguez, is a photographer. But aside from her technical skill in working with a camera, she has the gift of artistic vision – in her case the ability to capture a story in each image – as if each was embedded with gigabytes of information just waiting to be told.

Here’s the scoop on what you need to know when designing a website to showcase your art, impress galleries, and win over collectors. Learn how to avoid the mistakes most emerging artists make when creating their online portfolio.

Sometimes, when I read some of the emails we receive, I wonder if I am from a different century. That would be a century where people introduced themselves before speaking, asking questions, or demanding information. Basic email etiquette is simple and will help build better business relationships.

If you are an artist and you want to be commercially successful, you have to think like a business. Businesses don’t make money by asking customers or partners to feel sorry for them. They get successful by having a vision, a clear achievable plan, investing in it and executing it.

In my dream, the artist explained that she had been in discussions with a major gallery to have her work represented by them and that the whole process had been going really really well. Until…. she referred to herself as an EMERGING artist. What does it mean?

With the current growth and importance in online marketing, one of the biggest heartbreaks would be losing data. That could be the data on your Mac or PC – or the content of your website. Don’t assume that its somehow magically taken care of – ASK!