Deep in the forest away from the grid, amongst giant trees, fast flowing water, mountain air, and sleeping close to the earth my whole physical, emotional, and mental being-ness starts to normalize and re-train with the natural rhythms of nature. … Today’s art marketing tip is a simple piece of advice: If you want to create more stunning and truly original art which will wow art collectors – spend regular amounts of time in the wilds of nature.

This week’s art quote is from Joe Gordon, Chairman and CEO of Miranda Galleries in Laguna Beach, CA
“Credential building is important. You need to make yourself an artist of merit. It is important to make …

Galleries and other Arts professionals do search for work on the internet so it makes sense to do as much as possible to help them find you. If you perform an online search on your name, even if your website is poorly optimized there is a good chance that your site will show in the results. But remember – if a gallery hasn’t heard of you, how would they know to search on your name?

Technique #6 – Advertise in Art Industry Publications
If you are willing to spend a little money, you can promote yourself by advertising in art (or other) industry publications. Good examples are “ARTnews” and “Art In …

Technique #5 – List Your Art In Online Registries & Art Directories
There are several online art registries where you can submit samples of your work including images, artist statements, bios, etc. Registries are used by …

Technique #3 – Use an Automated Email Management System We all like to think that our query letters will arrive like silver bullets in the perfect gallery and bring us instant fame and success. … The same applies to galleries and other arts professionals: They may not be ready for new work when you first present yourself, but at some point they will be looking.

Galleries are quickly becoming much more comfortable with operating on the internet. Most have their own websites so it makes sense that they are willing to work with you online. A very useful approach to a gallery is to email them to request their submission guidelines for new work.

This is a sample of a fairly standard letter to a gallery director inviting them to review your work. You will note that it is low-key and respectful in its approach – this is a good safe strategy especially if you don’t know much about the director.

Arts professionals are visually oriented people. So, by all means sweet talk them with eloquent words – but don’t forget to bowl them over with a beautiful piece of your work too.

For many artists, the primary purpose of their website is to attract the attention of art galleries and dealers. A well designed website showcasing quality art will get the attention of arts professionals when they see it. But how do they find you in the first place?