Art Marketing Secrets

I was in the midst of resizing some of Tanya’s images in Photoshop when I found myself looking into the deeply smiling eyes of Mother Teresa in Tanya’s collage, “With Great Love”. It was one of those moments when you truly connect with a great piece of art. She was smiling at me, and I was smiling back. The stress of the day melted in a moment and I found myself swept up in a symphony of rich experience.

Attraction Phase art marketing is all about finding potential sales leads for your art. We like to dress it up a bit and call them “collectors” and “art-buyers” but they are leads that may one day grow into buyers and collectors.

I felt a quickening of my heart – a surge of adrenaline and excitement in a very zen sort of way when I first looked at Zeph Farmby’s work. The life-force in the characters in his paintings and drawings is palpable – as if they are living breathing beings right in front of our eyes.

In reviewing Google’s recent webmaster updates we noted that their crawlers are now able to scan the text on many flash websites thereby rendering them much more visible to indexing and easier to optimize in search engine results. However, there are still potential issues with other search engines.

Last night I saw something that completely surprised me – a television add for a fine artist. I am not an avid TV watcher so it’s totally possible that this has been going on for years – but I have never ever thought of artists advertising on TV. Does it work?

If you approached your art career as an Olympic athlete in training, have you really done everything you possibly could? Have you been up at 4am every day painting? Have you marketed your work for 2 hours every day? Have you studied the work of masters every day? Have you really gone for the gold medal?

There’s an old saying – “Garbage in, garbage out”. Nothing could describe more graphically the effect of poor quality images on your artist website. Follow these simple steps to a beautiful site.

One of the biggest hallmarks of the beginning artist is inconsistent work. Don’t in any way position yourself or the work on your website as “beginning” – follow these guidelines to attract commercial success.

It takes a huge amount of effort to bring visitors to your art website. Why then would you want to distract their attention away from your art? Recognize and avoid these roadblocks to success.

Often when reviewing artist websites I start out in a jubilant mood – the art looks good and the website showcases it well – but then I realize that I am – in a word – LOST! Don’t lose high-value visitors to your website – follow these simple guidelines.