Technique #4 – Use an Automated Email Management System
We all like to think that our query letters will arrive like silver bullets in the perfect gallery and bring us instant fame and success. The reality though is that repetition …
This is part 3 of our series on getting your website seen by galleries…
Technique #3 – Send Email invitations & Queries
Galleries are quickly becoming much more comfortable with operating on the internet. Most have their own websites so …
In the last couple of posts I mentioned the importance of sending out (snail mail) letters of introduction to galleries. The internet may be taking over the universe of marketing but these tried and true traditional techniques work more effectively …
Do you dream? Do you remember your dreams?
A few nights ago I had a vivid dream….. I was having a discussion with a “dream-friend” about Vincent Van Gogh. There was an intensity and focus to the interaction – as …
Larry Lemons emailed us this very imaginative art marketing idea. This is a great example of how to use your creativity to enjoy success with selling art. Thanks Larry!
We welcome great art marketing ideas from artists – send us …
I’m a fan of big-wave surfing. One winter I was on a painting trip in Oahu, when I went for a drive to the pipeline to watch some of the big wave surfers catch some big ones. That day the …
This is a simple, yet often overlooked aspect of selling art in our modern age: Context.
In our hearts, most of us yearn to be “found” or “recognized” by a kingmaker in the art world – someone with the cachet …
There’s an important principle which I have noticed in business over a number of years. Its simply this: be aware of who you are attracting as clients and collectors.
For many of us, especially when we are establishing our art …
Part 3 begins…..
Sending Auto-Responders
Auto-Responders are pre-written emails which are automatically sent when a specified event occurs. For example, you could have an autoresponder setup to send a thank you message to a visitor when they join your email …
Part 2 begins…..
How Email Management Works
Adding Email Addresses
At the heart of an email management/marketing system is a database which maintains a record of all customers, email addresses, and preferences as setup by you. Clients or potential clients …