Part 3 begins…..
Sending Auto-Responders
Auto-Responders are pre-written emails which are automatically sent when a specified event occurs. For example, you could have an autoresponder setup to send a thank you message to a visitor when they join your email list. You might also have a series of auto responders so that a new client receives a series of messages about your art over a period of days, weeks, or months.
Repetition Rules!
In our current age, we are accustomed to receiving all our information in short sound bites. Very few people have time or attention span to sit and read your email essay, even though the content may be superb. However, the same information split into smaller doses delivered frequently may very possibly bring results.
Marketing research shows that it typically takes between 9 and 27 impressions of an advertisement before there are significant results. The same goes for your emails. This is why an email management system is so important to any serious art marketing program.
Important Note
In sending email, especially to large numbers of addresses it is very important to make sure that you are complying with current local, state, and federal SPAM legislation. If you send only to people who have opted in (signed up) for your list and who requested information and updates from you this will likely not be an issue.
Conclusion
An Email Management System will add great value to your art marketing program. Take the time to learn how to use the system efficiently and you will be amazed how much marketing it will do for you and with minimal effort from you. It really is a modern art marketing marvel!
Please visit our sister site, Beautiful Artist Websites for more information.
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Can you recommend an e-mail management system or two? 🙂
Hi Terri,
We do them at Beautiful Artist Websites. Our focus is on creating a beautiful template to showcase your work in the email.
Try doing a google search on "email marketing" and you will find some alternatives including Constant Contact and Topica.
Daniel.
Thank you so much this is going to have to be a goal for this new year!
I have checked out a few of your posts and found some great information, just wanted to say thanks there is so much garbage out there, it's nice to know some people still put time into managing there sites.