Art Marketing Secrets

Without question, making your art accessible to the hearts and minds of your visitors will help you sell more work. But how do you do that? How do you do that if your work is different or unusual?

In Part 2 of our most popular article, we look at showcasing your work, marketing your website, selling online, should you design your own website or not, how to choose a designer, and what should a website cost. Read on for more…

This weeks featured artist, Myra Rodriguez, is a photographer. But aside from her technical skill in working with a camera, she has the gift of artistic vision – in her case the ability to capture a story in each image – as if each was embedded with gigabytes of information just waiting to be told.

Here’s the scoop on what you need to know when designing a website to showcase your art, impress galleries, and win over collectors. Learn how to avoid the mistakes most emerging artists make when creating their online portfolio.

Sometimes, when I read some of the emails we receive, I wonder if I am from a different century. That would be a century where people introduced themselves before speaking, asking questions, or demanding information. Basic email etiquette is simple and will help build better business relationships.

If you are an artist and you want to be commercially successful, you have to think like a business. Businesses don’t make money by asking customers or partners to feel sorry for them. They get successful by having a vision, a clear achievable plan, investing in it and executing it.

In my dream, the artist explained that she had been in discussions with a major gallery to have her work represented by them and that the whole process had been going really really well. Until…. she referred to herself as an EMERGING artist. What does it mean?

While we all know that stealing images from your artist website is a fact of life, the big question is: Does it really matter? Will it significantly change your art career if someone downloads and re-uses an image from your website? And can you stop it anyway?

With the current growth and importance in online marketing, one of the biggest heartbreaks would be losing data. That could be the data on your Mac or PC – or the content of your website. Don’t assume that its somehow magically taken care of – ASK!

If you’re like most artists with a website, you started out with a dream that collectors would actually find you through search engines. But the reality for most artists is: Your website floats alone in cyberspace with almost no visitors. It doesn’t have to be that way….