Art Marketing Secrets

Artists often make mistakes with their websites because they don’t stand back and see the big picture of what is really needed to promote their work. These 9 essential questions will get you moving in the right direction by focusing first on what the market is asking of you rather than your internal ideas alone.

Are you an existing or aspiring arts or art-business writer? If so, we are extending an invitation to you to submit guest articles. Art Marketing Secret’s goal and purpose is to deliver high quality articles and art marketing advice to our wonderful readers. In fulfilling that vision we welcome your help in the form of your articles and ideas!

I spent so much of my life working on the “If You Build It They Will Come” principle, but more recently my experience has been more like, “You better find out what people want before you build it or they probably won’t come!”. I think it has a lot to do with meeting people where they are at.

We just received a a Kreativ Blogger award from artist and art licensing superstar Tara Reed. Kreativ Blogger originated in May 2008 in a post by Huldas Verden. The Kreativ Blogger award comes with requirements! Learn more…

I’m not normally one to support bureaucracy in a big way but I was very happy to see today’s article in the New York Times “F.C.C. Plan to Widen Internet Access in U.S. Sets Up Battle”. Basically, they are going to try to mandate the growth of a much faster, more reliable, and more generally accessible broadband internet service – and that has to be good news for creative people everywhere…

This artwork by Alexander Calder caught my attention. Although not one of his large-scale public works it is a wonder to me. The shapes and the nature of the curves speak of the golden mean and the wonderful symmetry normally seen only in nature.

What we learned from the world’s wealthiest artists: If you dream of commercial success, you have to think like a business person and learn how to speak that language and make decisions in a way that a business does. Interested? Read on..

Just yesterday I had a call from a very successful and established professional artist – a man who has two studios in different parts of the country and exhibits in multiple galleries and prestige locations including the Smithsonian. He called to discuss artist websites…

Spanish painter, sculptor, printmaker, ceramicist, and stage designer, Pablo Picasso was without question one of the greatest and most influential artists of the 20th century. Together with Georges Braque, he also created Cubism. But what of the real person behind the man?

Its been 6 months since our article, “Selling Art With Twitter – Have You Sold Any?”, in which we asked the question: Are artists genuinely selling art as a result of Twitter? Back then we had a mixed response. Now its time to ask again – is Twitter delivering effective art marketing results?